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This domain towelkingdom.co.za states the following, "3 Lemon Reef Park,." We observed that the website also stated " There is no better place to shop for towels than at Towel Kingdom, which offers an unmatchable package of quality, selection, variety, value and price." It also stated " Youll find well-known brand names as well as top quality imports, in a wide range of colours, textures and designs and all at unbeatable prices. We supply towels to the following industries." The header had towels as the highest ranking keyword. It was followed by blankets, gifts, and towel kingdom which isn't as ranked as highly as towels. The next words the site used was linen. beach towels was also included but might not be understood by search crawlers.